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Beyond Wallet Addresses: Truly Understanding Your Users

A wallet address and its transaction history tell only part of the story. In Web3, success hinges on community, but how can you build a community when you don’t truly know who its members are? Most dApps fly blind, unable to distinguish between a power user, a curious newcomer, and a sophisticated bot.

Refract Insights changes that. By deeply embedding data analytics at the core infrastructure level, we give you a 360-degree view of every user in your ecosystem, transforming anonymous addresses into rich, actionable user profiles.

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The Refract Insights & Nexus Engine

Refract Insights works in tandem with Refract Nexus, our social graph engine, to build a multi-dimensional profile for every user. We move far beyond simplistic on-chain analysis to capture a holistic picture of user behavior and value.

Our model analyzes a blend of tangible and intangible data points:

  • On-Chain Activity: Transaction volume, frequency, and interactions with your dApp’s specific smart contracts.
  • In-dApp Behavior: Off-chain actions and engagement patterns within your application, captured automatically by the Refract SDK.
  • Social Graph Connections: Who referred whom? How deep and wide are their referral chains? We map these relationships via Refract Nexus.
  • Web2 Social Footprint: Is the user a verified TikTok creator? A premium Telegram user? Linked social profiles provide invaluable context on user influence and authenticity.

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From Data to Decisions: The Customer Lifetime Value (CLV) Score

All this data feeds into a sophisticated machine learning model that generates a single, powerful metric: the Customer Lifetime Value (CLV) score.

This score isn’t just a vanity metric; it’s an actionable tool that empowers you to:

  1. Identify High-Potential Users: Instantly see who your evangelists, whales, and most engaged community members are.
  2. Increase User Stickiness: Focus your resources on retaining these key users with targeted incentives and communication.
  3. Optimize Growth Strategies: Understand which acquisition channels bring in the most valuable users over the long term.

FIGMA DIAGRAM NEEDED — Refract Insights Dashboard Purpose & key elements required: A mock-up of the developer-facing dashboard in the Refract Portal. The view should feature a list of users with their wallet addresses, CLV scores, and descriptive tags (e.g., “Influencer,” “Power User,” “Bot Risk”). Include a sample chart showing CLV distribution across the user base.

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Real-Time Integration for Smarter Campaigns

The true power of Refract Insights is its native integration with the rest of the Refract ecosystem. The CLV score is a live metric that can dynamically control other Refract services, allowing your GTM strategy to adapt in real time.

Use Case: Intelligent Gas Sponsorship Instead of offering a flat gas subsidy that bots can easily exploit, connect Refract Insights to Refract GasMaster. You can configure rules in the Portal to automatically grant higher gas sponsorship budgets to users with a high CLV score, maximizing your ROI and rewarding real engagement.

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Export and Activate Your Data

Your data is yours to command. With a single click in the Refract Portal, you can export curated user lists based on CLV score, social connections, or any other metric. Use these lists to:

  • Execute highly targeted, sybil-resistant airdrops.
  • Distribute points for loyalty programs.
  • Create whitelists for exclusive NFT mints or beta access.

With Refract, you’re not just acquiring users; you’re building a well-understood, deeply engaged, and more valuable community.