The Mobile-First Opportunity for Web3
Web3 growth is stalled by desktop-first onboarding. Learn how Refract Network unlocks the next billion users by turning your dApp into a viral, shareable link that works natively inside mobile social apps.
Where Are the Next Billion Web3 Users?
They’re on mobile. They spend hours a day on TikTok, Telegram, and LINE, living in digital-native economies. Yet for them, entering Web3 is a journey of a dozen confusing steps, multiple app downloads, and cryptic seed phrases. This friction is the single biggest blocker to mass adoption. Refract removes it completely.
The Mobile Chasm: Why Web3 Struggles to Grow
d The current Web3 user experience was built for desktops and crypto-natives. It fundamentally breaks on mobile, where the world’s attention is actually focused.
- No Browser Extensions: The cornerstone of desktop Web3, the wallet extension, doesn’t exist in the mobile apps where users spend their time.
- Extreme Friction: A typical onboarding flow requires a user to leave their social app, go to an App Store, download a specific wallet, create an account, securely store a seed phrase, fund it via a KYC-heavy on-ramp, and then maybe find their way back to your dApp. Most users drop off by step three.
- Walled Gardens: Social platforms are designed to keep users inside. Every link that leads to an external browser is a potential point of churn and a broken user experience.
The Solution: Meet Users Where They Are
Refract Network closes the mobile chasm. Instead of forcing users to leave their favorite apps, we bring your dApp directly to them, transforming it into a seamless, native experience.
Our core innovation is the Magic dApp Link. It’s a simple, shareable URL that, when clicked inside TikTok, Telegram, or LINE, instantly opens your dApp within a secure, sandboxed environment without the user ever leaving the host platform.
We provide the embedded wallet, the secure transaction signing, and the social login. You provide the experience. The result is a drop from over ten onboarding steps to just three.
This isn’t just about reducing friction; it’s about unlocking the most powerful distribution channels on the planet. Your dApp becomes a viral artifact, ready to be shared in bios, stories, and chats, with user acquisition and social graph data tracked natively from day one.