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Concept: The Mobile-Native Distribution Layer

Refract is designed to solve one of the biggest challenges for Web3 applications: user acquisition on mobile. We transform your dApp from a siloed web page into a viral, shareable asset that leverages the massive distribution networks of platforms like TikTok and Telegram. This is accomplished through our core distribution primitive: the Magic dApp Link.

The Magic dApp Link is more than just a URL; it’s an intelligent, incentivized, and trackable user acquisition tool. Every link is a gateway into your dApp that carries essential context about its origin.

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URL Schema

All Magic dApp Links follow a standardized, human-readable format:

https://refract.network/app?appId={dAppId}&referrerId={userId}&platform={platform}

ParameterTypeRequiredDescription
appIdstringYesThe unique identifier for your dApp, obtained from the Refract Portal. This ensures the user lands in the correct application.
referrerIdstringYesThe userId of the person sharing the link. When a new user joins, this creates a referral relationship in the Social Graph. For the first link (Genesis Link), this is the dApp’s own ID.
platformstringNoThe source platform (e.g., tiktok, telegram, line). Used for analytics and can influence the UI/UX of the onboarding flow. If omitted, the platform is auto-detected.

When a new user clicks this link, Refract’s backend logs the referral event, creating a direct link between the referrer and the new user in the social graph before seamlessly onboarding them into the dApp.

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”dApp-in-Bio”

The “dApp-in-Bio” concept is a primary distribution strategy, particularly for influencer-based marketing on platforms like TikTok. It allows creators and projects to place a single, powerful Magic dApp Link in their social media profile.

  • For Influencers: A creator can put a link in their TikTok bio that leads directly to a partner dApp. They are incentivized to do so because every user who onboards through their link is tracked, and they can receive automated, on-chain rewards for their referrals.
  • For dApps: This provides a clear, measurable way to track the conversion rate and ROI of influencer marketing campaigns. The Refract Portal provides detailed analytics on how many users were acquired through each specific influencer’s link.

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Distribution Funnels & Re-engagement Platforms

Refract views the user acquisition journey as a funnel that extends beyond the initial click.

  1. Top of Funnel (Acquisition): This is where platforms like TikTok and LINE excel. The “dApp-in-Bio” or content-driven links capture a wide audience and drive initial onboarding. The key here is to minimize friction, which the Magic dApp Link accomplishes by reducing the signup process to just a few taps.

  2. Bottom of Funnel (Re-engagement): After a user has been acquired, platforms like Telegram become powerful re-engagement channels. Because the user’s Refract identity is linked to their Telegram account, you can:

    • Send targeted notifications about new features or quests.
    • Invite them to community groups.
    • Recapture their attention with new dApp links or rewards, bringing them back into the application.

This transforms a one-time user acquisition into a long-term, retentive relationship, managed seamlessly through the Refract ecosystem.